Having
a job competency model will help identify the skills, knowledge, and personal
characteristics (aka competencies) that are required for superior performance
of Marketing Representatives. Shown below is a list of competencies in an
actual model. Probably 70-90% of the competencies can be found in the models of
most Marketing Reps. Technical competencies
requiring knowledge of a specific industry can be described in a Technical
Expertise competency on a separate list. A model that is customized
to an organization is more accurate and valuable because it will reflect the
organization’s unique culture and strategy.
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